New Delhi: Hindustan Zinc Limited (HZL), India’s leading non-ferrous metal producer, has launched a cutting-edge digital logistics platform, Zinc Freight Bazaar, marking a transformative step in the company’s journey towards tech-enabled supply chain management. The platform is poised to redefine how zinc is procured and delivered, offering customers a seamless, efficient, and transparent logistics experience.
With the launch of Zinc Freight Bazaar, Hindustan Zinc becomes one of the first companies in India’s non-ferrous metals sector to roll out a fully integrated, digitally enabled logistics management system. The platform is equipped with advanced features such as real-time shipment tracking, a logistics planner, a bidding tool, and access to a network of logistics service partners, ensuring an end-to-end digital solution for customers.
The new platform addresses longstanding inefficiencies in the metal procurement and logistics process, where customers were traditionally required to coordinate across multiple systems. Zinc Freight Bazaar brings these operations under one digital roof, significantly enhancing operational visibility and customer autonomy in logistics planning and execution.
“At Hindustan Zinc, we have always prioritized a customer-first approach to enhance the critical metal buying experience. With the integration of digitalization, we are taking a decisive step forward in delivering a seamless, tech-enabled experience,” said Arun Misra, CEO of Hindustan Zinc Limited. “This platform simplifies procurement and reinforces our commitment to building a future-ready supply chain. As India’s economy continues to expand, the role of zinc in infrastructure development becomes increasingly vital. This platform will empower manufacturers with improved production planning while providing a unified solution for logistics management.”
Zinc is essential in galvanization processes that protect steel from corrosion and plays a pivotal role in industries such as infrastructure, automotive, renewable energy, electronics, defence, and electric mobility. The newly launched platform is designed to cater to the specific needs of these sectors by enabling smarter production planning and agile logistics decisions.
Hindustan Zinc offers a wide portfolio of globally recognized, high-quality products, including Special High-Grade Zinc, Asia’s first low-carbon zinc EcoZen, High Grade Zinc, Prime Western Zinc, Special High Grade Jumbo Zinc, and die-casting alloys. These products are listed on the London Metal Exchange (LME) and are backed by certifications such as Environmental Product Declaration (EPD), BIS, and REACH, ensuring compliance with global quality and sustainability standards.
As a fully integrated mine-to-metal company, Hindustan Zinc maintains a robust and reliable supply chain, serving over 40 countries. With the introduction of Zinc Freight Bazaar, the company reinforces its position as a customer-centric, innovation-driven leader in the global zinc industry.
The initiative is aligned with HZL’s broader vision of driving digital transformation and operational excellence in the metals and mining sector, while supporting India’s growing industrial and infrastructure demands with sustainable, high-quality zinc solutions.
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