New Delhi: Blue Dart Express on Friday announced signing an initial pact with India Post for the last-mile connectivity for businesses and customers across tier-III and -IV towns and remote locations.
The partnership creates a scalable model for extending market coverage through the complementary strengths of both organisations and the efficient use of existing infrastructure, it said.
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Blue Dart said that the expanded coverage will be introduced in a phased manner. The memorandum of understanding builds on the longstanding relationship between the two organisations and their shared focus on customer service, it added.
The MoU will help Blue Dart carry the shipments to additional locations, using India Post's network and logistics infrastructure.
"On World Post Day, this partnership bodes well for both organisations. The Department of Posts is committed to this partnership and looks forward to it. The Department has strong last-mile connectivity, and we will offer all possible support to make this partnership stronger. We look forward to a much broader and constantly evolving partnership ahead," Harpreet Singh, Member (Operations), Department of Posts.
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For SMEs, e-commerce sellers and enterprises, reaching customers beyond established markets is an increasingly important driver of growth. Across Bharat's smaller towns, demand for greater product choice creates opportunities that businesses need dependable logistics to realise, said Dipanjan Banerjee, Chief Commercial Officer, Blue Dart.
"As the economy expands and customer expectations evolve, this strategic partnership has an important role to play in strengthening parcel delivery," said Balfour Manuel, Managing Director, Blue Dart.
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