New Delhi: In a significant move to promote tribal entrepreneurship and economic inclusion, TRIFED has signed Memoranda of Understanding (MoUs) with Reliance Retail, HCL Foundation, and Torajamelo Indonesia. The agreements, signed on February 19 during the ongoing ‘Aadi Mahotsav’ at Major Dhyan Chand National Stadium, aim to strengthen the market reach and economic sustainability of tribal products in India and abroad.
The MoUs were exchanged by TRIFED’s General Managers with Pradeep Ramachandran, Senior Vice President of Reliance Retail, Dr. Nidhi Pundhir, Global CSR Head of HCL Foundation, and Aparna Saxena Bhatnagar, CEO of Torajamelo Indonesia, in the presence of TRIFED Managing Director Ashish Chatterjee.
Under the partnership with Reliance Retail, tribal products will be supplied in bulk to the retail giant, enabling sustainable sourcing, branding, and promotion. The collaboration with HCL Foundation focuses on capacity building, skill enhancement, and product portfolio expansion for tribal artisans. Meanwhile, the agreement with Torajamelo seeks to develop international marketing and sales channels for Indian tribal products in Indonesia, fostering cross-cultural collaboration.
The ‘Aadi Mahotsav – National Tribal Festival,’ organized by TRIFED, serves as a platform to connect tribal artisans with urban markets. The event, themed “A Celebration of the Spirit of Entrepreneurship, Tribal Craft, Culture, Cuisine, and Commerce,” was inaugurated by President of India, Droupadi Murmu, in the presence of Union Minister for Tribal Affairs Jual Oram and other dignitaries on February 16.
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