

New Delhi: The Commerce and Industries Minister Piyush Goyal on Tuesday called upon corporates to direct their CSR spending towards combating malnutrition, describing it as crucial for India's future and their own business interests.
Speaking at the National CSR Conclave on "Role of Corporate Social Responsibility in Nutrition Security and Malnutrition Mitigation", organised by the NDDB Foundation, Goyal said a malnutrition-free India is essential for achieving Viksit Bharat by 2047.
Goyal urged companies to view the 2 percent CSR spending mandate not as a binding obligation but as an opportunity.
He also called on corporates to extend their activities beyond cities to remote areas.
Two CSR initiatives were launched at the event -- the Giftmilk Programme of SAIL-Bhilai Steel Plant and the Shishu Sanjeevani Programme of IDBI Bank.
Under the Giftmilk Programme, about 4,000 children studying in government schools in mining areas of Bhilai Steel Plant, Chhattisgarh, will receive flavoured milk fortified with Vitamins A and D, supplied through the Chhattisgarh Milk Federation managed by NDDB.
The Shishu Sanjeevani Programme provides nutritional support to around 3,000 children at anganwadi centres in rural areas of Nagpur district, Maharashtra. The programme involves an energy-dense, semi-solid, ready-to-eat fortified nutritional supplement developed by NDDB and manufactured by the Bhandara Milk Union.
Union Minister for Fisheries, Animal Husbandry and Dairying Rajiv Ranjan Singh lauded the initiatives, saying balanced nutrition during childhood and pregnancy is the only solution to tackle malnutrition.
He noted that milk and dairy products can ensure 25-35 per cent protein intake, crucial for overall child development.
India is the world's leading milk producer with per capita consumption at around 450 grams. "If we can ensure dairy products to children, their health will be fit. These children are tomorrow's future," Singh said.
He stressed the need for government, corporates, NGOs, and cooperative societies to work together holistically to fulfil the Prime Minister's vision of a malnutrition-free India.
Union Ministers Annapurna Devi, Krishan Pal Gurjar, S P Singh Baghel, and George Kurian were present at the event, along with senior officials, including Cooperation Secretary Ashish Kumar Bhutani, Animal Husbandry and Dairying Secretary Naresh Pal Gangwar, Women and Child Development Secretary Anil Malik, and NDDB Chairman Meenesh Shah.
(PSU Watch– India's Business News centre that places the spotlight on PSUs, Bureaucracy, Defence and Public Policy is now on Google News. Click here to follow. Also, join PSU Watch Channel in your Telegram. You may also follow us on Twitter here and stay updated.)