New Delhi: Bharat Petroleum Corporation Limited (BPCL) on Friday announced that its premium brand, MAK Lubricants, has been awarded the 'Brand of the Decade Award 2024' by Herald Global and Brand Advertising Research & Consulting Pvt. Ltd. (BARC).
The award recognises MAK Lubricants' consistent excellence, innovation, and customer satisfaction over the past ten years. It highlights the brand's ability to build and sustain strong customer loyalty while adapting to changing market conditions. Sohail Akhtar, Chief General Manager (Lubes), received the award on behalf of MAK Lubricants at the Goalfest Conclave 2024 in Mumbai.
Additionally, Subhankar Sen, Business Head (Lubes) at BPCL, received the 'Marketing Meister Award 2024' at the same event. This honor acknowledges Sen’s leadership in driving the brand’s growth and delivering value to customers across various segments. In his acceptance speech, Sen credited the efforts of the MAK Lubricants team for maintaining strong customer relationships.
Herald Global, known for recognizing industry leaders, awards the 'Brand of the Decade' to companies that have consistently maintained a strong market presence. The 'Marketing Meister' award is given for exceptional leadership in marketing.
These accolades reflect MAK Lubricants' dedication to quality, innovation, and customer satisfaction, reinforcing its position as a trusted brand in India and laying the foundation for continued success globally.
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