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Here’s how Railways and Amul have twisted Gully Boy rage anthem ‘Apna Time Aayega’

PW Bureau 

Synchronised to the tune of the original soundtrack, the song’s lyrics warn passengers travelling on the Railways without valid tickets  New Delhi: Hip-hop blockbuster Gully Boy looks like all the rage at the moment, with its hit song Apna Time Aayega touching the top spot on the music charts. In fact, the song’s success has not just connected with India’s youth, but it stirred the Western Railways and one of India’s foremost dairy brand, Amul, into launching their own rendition of the rap song. While the Railways called it Tera Time Aayega, Amul gave it a twist by asking, ‘What’s inside the rapper?’ Synchronised to the tune of the original soundtrack, the Western Railway’s song’s lyrics warn passengers travelling on the Railways without valid tickets, adding that the Travelling Ticket Examiners (TTE) are shaana (clever) and will not let travellers go off the hook if they fail to show or provide a suitable ticket. “Avoid ticketless travel. Use UTS App and ATVM machines to purchase tickets,” an advisory message at the end of the music video says.

Railway Minister shares video

Railway minister Piyush Goyal took to Twitter to share the video, which has been viewed over 1 lakh times, and received thousands of retweets and likes.

Thousands of ticketless travellers daily

About 3,000 people travel without tickets on average each day on Central Railways, while around 1,300 travellers do not buy tickets on the Western Railways, according to a media report. The rise in ticketless travel cases has led to the Railways incurring huge losses. The CR accumulates around Rs 15 lakh each day from fines imposed, while WR earns Rs 5 lakh.

Amul joins in the Gully Boy rage

The hit song from the Ranveer Singh and Alia Bhatt-starred movie caught the eyes of Amul too.  The dairy cooperative, in a pictorial, features cartoon versions of Ranveer, Alia and Siddhant Chaturvedi, who made his Bollywood debut in the movie, holding a slice of bread and butter. The cartoon poster twisted the tag line Apna Time Aayega to Apna Time Hai... Khayega!