IFFCO Bazar partners with SBI YONO Krishi App

• IFFCO Bazar has announced its integration with the SBI YONO Krishi

• IFFCO Bazar and SBI YONO together will ensure that a wide variety of agricultural products are made accessible to lakhs of Indian farmers

New Delhi: IFFCO Bazar, the e-commerce arm of IFFCO has announced its integration with the SBI YONO Krishi, which is the dedicated portal catering to the farmer's needs. This will ensure that a wide variety of agricultural products are made accessible to lakhs of Indian farmers. The hassle-free payment portal of SBI YONO and quality products of IFFCO is a combination that aims to drive digital sales in this segment.

IFFCO Bazar is one of the fast-growing agriculture-based e-commerce portals in India, promoted by IFFCO, the biggest fertilizer manufacturer in the country. The portal is available in 12 Indian languages and promises free home delivery pan India. It also operates more than 1,200 stores in 26 states across India. A wide variety of products which include, speciality fertilizers, organic agri-inputs, seeds, agrochemicals, agri-machinery amongst others are made available on the portal.

Speaking on the partnership IFFCO's Managing Director (MD) Dr US Awasthi said, "IFFCO and SBI are two of the oldest business institutions in India. The letter 'I' in our names, which stands for India, binds us together in letter and in spirit. I am proud to say that, through this integration, the two proud 'Indian' institutions with their combined synergy can work towards the betterment of Indian farmers." He further added, "IFFCO has been at the service of farmers for the past 50 years. IFFCO Bazar is a platform that will connect and serve the farmers digitally. It is aimed at realizing the dream of our PM of doubling the income of farmers through a digital-first and farmer-centric approach. Through the portal, farmers can not only order best quality non-subsidized fertilizers and other agriculture inputs but can also get answers to their queries through a farmers' forum and a dedicated helpline."

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"SBI is doing commendable work as a financial institution in India and its reach in rural India is unmatchable. I am confident that through the SBI YONO, the IFFCO Bazar portal would be able to widen its reach among the farmers across India," Awasthi further added.

While IFFCO's Director (Marketing) Yogendra Kumar said that, "Finance and Fertilisers are two critical inputs for the farmers. With the partnership between SBI YONO and IFFCO Bazar two of the biggest Indian institutions in their respective sectors can finally collaborate to get the best quality agri-inputs at the doorstep of farmers."

He also said, "The collaboration will help IFFCO BAZAR to reach out to over 3 crore registered customers of YONO, a large part of which happens to be farmers. Through the partnership, we can leverage the strong brand equity in rural India to create a trustworthy ecosystem that will ultimately help reduce the input costs for the farmers".

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