‘Ispati Irada’ launched by Pradhan during Steel Chintan Shivir

New Delhi: Union steel minister Dharmendra Pradhan inaugurate Steel Chintan Shivir in the capital on Monday and launched ambitious 'Ispati Irada' campaign. Chintan Shivir is aimed at bringing all stakeholders together to deliberate on a roadmap for making Indian Steel Sector more vibrant, efficient and globally competitive. Minister of State for Steel Faggan Singh Kulaste and Binoy Kumar, Secretary Steel was also present on the occasion.

In his inaugural address, Pradhan said "the country aspires to achieve quantum jump to achieve a transformational outcome. Quoting the Prime Minister Narendra Modi that India is not ready to accept incremental growth the minister said that we all must step up to meet this aspiration". He said Steel industry has an important role to play in the transition to making India a $5 trillion economy.

Making India a global player in Steel

"Chintan Shivir must deliberate on how India can be a global player in the steel sector. We must ensure our steel industry becomes more cost-effective, work on new business models, carry out R&D efforts" Pradhan added.

Pradhan further said that eastern India is on the focus of the Government. Mission Purvodaya envisioned by the Prime Minister strives to work on the paradigm of Eastern India driving national growth. "Steel industry, having a significant presence in Eastern India has a key role in this regard. We are working on to make Eastern India, a steel hub", the minister added. Pradhan also said that he firmly believes in PM's idea of Minimum Government, Maximum Governance and stands committed to facilitating the growth of the Indian steel sector.

What is 'Ispati Irada' campaign?

The 'Ispati Irada' campaign aims to increase appropriate usage of steel in the country and bring more strength to society. The brand "Ispati Irada" will be allowed to be used by entities working on this theme. Launching the new logo of Steel Ministry 'Ispati Irada' Pradhan said that we must all work with an 'Ispati Irada' to increase appropriate usage of steel in the country and bring more strength to society.

Brand ambassador of Ministry of Steel and ace shuttler PV Sindhu while expressing happiness at the launch of Ispati Irada campaign through a video message put her weight behind Hon. Prime Minister's call for the elimination of single-use plastic.