This bank lets you have your lucky numbers as your account number

New Delhi/Bangalore: Numbers play a very important role in the lives of the majority of Indians. Some numbers are special to one, be it a lucky number, the favourite vehicle's number plate, birthday or wedding date, a memorable phone number, etc. Considering this love and obsession for numbers, Jana Small Finance Bank has introduced the feature "I choose my number" for its customers across India. This new feature gives the bank's existing and new customers the option to select their favourite numbers as their savings or current account number.

The announcement of this feature has been made by the 'Jana Small Finance Bank, on Tuesday. In this feature, the bank will allow its customers to choose their favourite numbers as the last 10 digits of their bank account, such as savings or current. However, the allocation of the account number chosen by the customer will be subject to the availability of the requested number.

Commenting on the feature launch, Jana Small Finance Bank's Managing Director & CEO Ajay Kanwal said, "We observe that customers want banking to be simple and personalized. This added feature will help customers relate and connect to the bank more closely as they choose auspicious or lucky numbers. At Jana Small Finance Bank we are committed to providing customers with solutions that are tailored to their preferences."

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Jana Small Finance Bank

Jana Small Finance Bank Limited (Jana Small Finance Bank) is one the leading Small Finance Banks of India in terms of assets under management and deposit size as at March 31, 2020. The bank has the second most geographically diversified portfolio with a pan-India presence among all Small Finance Banks in India as at March 31, 2020. As at February 28, 2021, Jana Small Finance Bank had 611 Branches, including 166 Branches in Unbanked Rural Centres, and 134 ATMs located in 229 districts in 20 states and three union territories. Jana Small Finance Bank has served over 8.00 million customers since 2008, including approximately 3.05 million active customers.

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