New Delhi: TRIFED (Tribal Co-operative Marketing Federation of India) and Craft Village have entered into a memorandum of understanding (MoU). The MoU has been exchanged between Craft Village's Founder Iti Tyagi and TRIFED's Executive Director Anupam Trivedi in the presence of TRIFED's Managing Director (MD) Pravir Krishna (IAS) and senior officials of both organisations on March 16. The two organisations have partnered to work jointly towards the overall upliftment of the tribal community in the following areas:
Other aspects of this unique collaboration include the presentation of curated shows at select International Folk Art Markets to help create better economic opportunities for tribal artists. The two organisations also plan to work together to make films on tribal craft culture and cuisine to spread information about these tribal communities. The aim of this collaboration is to develop a customized community-based creative manufacturing system that helps take these products to a global audience.
With the successful implementation of this collaboration, TRIFED hopes to empower the tribal artisans by developing their skills and help in generating income and livelihoods and also get them access to national and international audiences. Through such and other activities, TRIFED is working towards a complete transformation of tribal lives and livelihoods across the country.
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