BPCL leads industry-led PNG Drive 2.0 to accelerate adoption of clean natural gas

New Delhi: Bharat Petroleum Corporation Limited (BPCL) is spearheading PNG Drive 2.0, a nationwide, industry-led initiative aimed at accelerating the adoption of Piped Natural Gas (PNG) and Compressed Natural Gas (CNG) across households, transport, and industrial and commercial segments.

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The initiative is anchored around a unified industry theme, “Har Ghar PNG, Har Gaadi CNG – Jiyo Non-Stop Zindagi,” and reflects the collective commitment of the City Gas Distribution (CGD) industry, under the guidance of the Petroleum and Natural Gas Regulatory Board (PNGRB), to expand the reach of clean, reliable and affordable natural gas across India. The campaign follows a common outreach framework designed to enhance consumer awareness and drive last-mile adoption of natural gas.

PNG Drive 2.0 has been conceptualised as a collaborative, pan-India movement bringing together CGD entities on a common platform with harmonised messaging, shared creative assets and coordinated outreach strategies. The initiative highlights the everyday relevance of PNG and CNG, including reliable supply, lower emissions, cost efficiency and operational convenience, across residential, mobility and commercial applications.

Commenting on the initiative, Director (Marketing) Subhankar Sen said that PNG Drive 2.0 demonstrates the strength of industry-wide collaboration with a shared purpose. He noted that a unified narrative simplifies consumer choice by positioning clean energy as reliable, affordable and continuous, adding that such coordinated efforts can play a catalytic role in accelerating PNG and CNG adoption at scale while supporting India’s ambition to increase the share of natural gas in its energy mix.

Recognising BPCL’s structured execution capabilities, the company has been entrusted with leading PNG Drive 2.0 on behalf of the CGD industry, in alignment with PNGRB. In this role, BPCL is coordinating campaign execution and facilitating collaboration among CGD entities, ensuring consistency in communication while allowing flexibility for localised implementation based on regional requirements.

To amplify outreach and strengthen consumer connect across diverse geographies, prominent personalities have also been onboarded at the industry level, reinforcing the scale and inclusivity of the campaign. On-ground, CGD teams across regions are actively engaging consumers through awareness programmes, community outreach initiatives, digital engagement and field-level activations.

The campaign underscores the practical advantages of PNG and CNG as dependable energy solutions, including uninterrupted supply through city gas networks, cleaner combustion with lower emissions and long-term cost efficiency compared to conventional fuels. These benefits collectively support predictable energy access and uninterrupted daily routines, aligning with the campaign’s core message of “Non-Stop Zindagi.”

PNG Drive 2.0 is aligned with India’s clean energy transition goals and supports the national objective of increasing the share of natural gas in the country’s energy mix from about 6.5 per cent at present to 15 per cent by 2030. Wider adoption of PNG and CNG is expected to contribute to lower emissions, improved air quality and more efficient energy consumption across residential, transport and commercial sectors.

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