LIC launches agency transformation initiative 'Jeevan Samarth'

LIC of India on Thursday announced the launch of 'Jeevan Samarth', an initiative aimed at transforming the agency ecosystem
LIC launches agency transformation initiative 'Jeevan Samarth'
LIC launches agency transformation initiative 'Jeevan Samarth'

New Delhi: LIC of India on Thursday announced the launch of 'Jeevan Samarth', an initiative aimed at transforming the agency ecosystem.

To achieve this, Life Insurance Corporation (LIC) has partnered with a global consulting firm, which will undertake this agency transformation project by reviewing its existing agency framework on an end-to-end basis.

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It will also entail revamping the agency operations at the branch, division and zonal level directed towards establishing global best practices in the wake of the fast-changing industry and regulatory landscape of the insurance sector, LIC said in a statement.

LIC launches agency transformation initiative 'Jeevan Samarth'
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Highlighting the importance of enabling and empowering the agents, he said, this transformation exercise should result in giving more tools and additional skills, thereby making the bond between agents and LIC stronger.

He also called upon the young men and women of the country to join hands with LIC by choosing life insurance marketing as a rewarding career and participating in shaping the future of the insurance industry.

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