LIC launches agency transformation initiative 'Jeevan Samarth'

New Delhi: LIC of India on Thursday announced the launch of 'Jeevan Samarth', an initiative aimed at transforming the agency ecosystem.

To achieve this, Life Insurance Corporation (LIC) has partnered with a global consulting firm, which will undertake this agency transformation project by reviewing its existing agency framework on an end-to-end basis.

PSU Watch is now on Whatsapp Channels. Click here to join

It will also entail revamping the agency operations at the branch, division and zonal level directed towards establishing global best practices in the wake of the fast-changing industry and regulatory landscape of the insurance sector, LIC said in a statement.

Highlighting the importance of enabling and empowering the agents, he said, this transformation exercise should result in giving more tools and additional skills, thereby making the bond between agents and LIC stronger.

He also called upon the young men and women of the country to join hands with LIC by choosing life insurance marketing as a rewarding career and participating in shaping the future of the insurance industry.

(PSU Watch– India's Business News centre that places the spotlight on PSUs, Bureaucracy, Defence and Public Policy is now on Google News. Click here to follow. Also, join PSU Watch Channel in your Telegram. You may also follow us on Twitter here and stay updated.)