TRAI meet with telcos on pesky marketing calls, messages on Mar 27

New Delhi: TRAI is scheduled to meet telecom companies on March 27 on the development and implementation of Unsolicited Commercial Communication (UCC) detection solutions, as the regulator continues its offensive against pesky marketing calls and messages. The Telecom Regulatory Authority of India (TRAI) further said that the exploitation of the DLT (Distributed Ledger Technology) platform to bring all access providers (telcos) together with respect to UCC detection solutions will be a positive step in this direction.

Discussion points of the meeting

The formulation of a framework for sharing of UCC data detected by access providers on the DLT platform, strict action on Principal Entities and Registered Telemarketers for non-compliance of Regulation, use of AI/ML-based anti-phishing system, implementation of RegTech solution on DLT platform for promotional Voice calls, implementation of Digital Consent Acquisition and updates of the 'Regulatory Sandbox' established for UCC Detect will be discussed in the meeting.

TRAI's multipronged approach

"As part of a multipronged approach to address this problem through technical solutions, regulations, directions, and close monitoring meeting with all access providers on the development and implementation of UCC detect solutions by them will be held under the chairmanship of P D Vaghela, Chairman TRAI on March 27," TRAI said in a statement on Wednesday. Unsolicited Commercial Communication is a major source of inconvenience to the public and impinges on the privacy of individuals, the regulator noted.

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