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UPI fee rollout deferred under traders' pressure? NPCI's Diwali reprieve raises questions over policy timing

Facing opposition from traders and concerns over festive-season spending, NPCI has postponed the 0.4 percent merchant fee just two days before implementation
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UPI fee rollout deferred under traders' pressure? NPCI's Diwali reprieve raises questions over policy timingrawpixel.com / Teddy
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New Delhi: The National Payments Corporation of India (NPCI) has deferred the introduction of merchant discount rate (MDR) on select UPI transactions until after Diwali, just two days before the new charges were scheduled to take effect, amid mounting opposition from traders and concerns over the impact on festive-season sales.

The decision, announced on Tuesday, has raised an uncomfortable question: Was the postponement driven purely by operational considerations, or did pressure from influential trade associations force a rethink?

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NPCI attributed the decision to the festive season, saying the UPI and Services Steering Committee had decided to implement MDR immediately after Diwali, with a fresh date to be notified separately.

However, the sequence of events suggests that organised resistance from traders played a significant role in the decision, even though there is no public evidence establishing that the government or NPCI acted under direct political pressure.

Traders' opposition preceded the reversal

The proposed framework, announced on September 15, sought to introduce a 0.4 percent MDR on eligible merchant UPI transactions exceeding Rs 2,000, with a maximum charge of Rs 300 per transaction.

The move triggered opposition from retailers concerned about additional business costs, particularly during the crucial festive shopping season.

Trade associations had even called for a nationwide "No UPI Day" protest on October 2. The protest was subsequently withdrawn following a meeting between trade representatives and Union Finance Minister Nirmala Sitharaman on September 30.

The Confederation of All India Traders (CAIT), which represents millions of retailers, welcomed Tuesday's postponement.

The chronology is significant. A policy announced in mid-September, followed by merchant protests and ministerial intervention, has now been deferred barely a month later.

While this does not prove that the decision was dictated by traders, it strengthens the argument that stakeholder opposition influenced its timing.

Why announce a fee before the biggest shopping season?

The timing of the original decision raises questions about policy planning.

Diwali is among India's most important retail spending periods. Merchants typically witness higher transaction volumes, particularly in electronics, jewellery, apparel and consumer durables.

Introducing a new payment-processing cost in the middle of this period was bound to attract resistance.

If protecting festive consumption was important enough to justify postponement on October 13, why was the same consideration apparently insufficient when the policy was announced on September 15?

The reversal suggests either that the authorities underestimated merchant opposition or that operational and commercial concerns were not adequately resolved before the original implementation deadline.

Neither explanation reflects particularly well on the planning of a major change to India's digital payments framework.

Legal challenge adds to pressure

The controversy has also reached the Supreme Court.

A public interest litigation has challenged the legal basis of the new MDR framework, questioning the withdrawal of zero-charge protection for higher-value UPI transactions.

On September 28, the Supreme Court declined to grant an interim stay but sought responses from the Centre and other authorities. The court has not ruled on the validity of the charges.

The legal challenge adds another dimension to the controversy, although there is no evidence that it directly caused Tuesday's postponement.

Who ultimately bears the cost?

Under the proposed framework, a merchant accepting a UPI payment of Rs 10,000 would incur an MDR of Rs 40. For a Rs 50,000 transaction, the charge would be Rs 200.

The government maintains that customers will not be charged and that approximately 96 percent of merchant transactions will remain outside the new MDR regime.

However, the distinction between a merchant fee and a consumer charge may not be straightforward in practice.

Businesses operating on thin margins could attempt to recover the additional expense through higher prices, reduced discounts or a preference for alternative payment methods.

Whether this happens will depend on enforcement, competition and merchant behaviour. The government has advised banks to prevent merchants from passing the charge directly to consumers.

The other side: Can UPI remain free indefinitely?

The government and payments industry have a legitimate financial argument.

UPI has operated under a zero-MDR framework for bank-account-based payments since 2020, even as transaction volumes and the costs of maintaining payment infrastructure have increased substantially.

NPCI chief executive Dilip Asbe has estimated the annual cost of operating the UPI ecosystem at around Rs 21,000 crore. The proposed MDR could generate Rs 13,000–15,000 crore in its first year, according to industry estimates.

Banks and payment companies argue that a sustainable revenue stream is necessary to fund infrastructure, cybersecurity, fraud prevention and future expansion.

This raises a difficult policy question: Should the government continue subsidising the UPI ecosystem, or should larger merchants contribute towards its operating costs?

The postponement does not answer that question. It merely delays the point at which merchants begin paying.

A postponement, not a policy rollback

Significantly, NPCI has not announced any reduction in the proposed MDR rates or withdrawn the framework.

The charge is expected to take effect after Diwali, which falls on November 8 this year. The precise implementation date remains unannounced.

The decision therefore appears to be a tactical postponement rather than a substantive policy reversal.

For traders, it provides temporary relief during the busiest shopping season. For banks and payment companies, it delays a potentially significant revenue stream.

For policymakers, however, the episode raises a more fundamental concern about the adequacy of consultation and implementation planning.

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UPI fee from October 15: Merchants pay first, but who bears the final cost?

The larger question is not simply why NPCI postponed the fee, but why a policy affecting millions of merchants reached the brink of implementation before its timing became unacceptable.

The available evidence points to a combination of merchant resistance, festive-season considerations and operational concerns. It does not establish coercion or an undisclosed political directive.

What is clear is that the government and NPCI will have to confront the same questions after Diwali — unless the intervening weeks are used to address merchant concerns and explain more convincingly how the new charges will be implemented without undermining UPI's widespread adoption.

(PSU Watch is India's Business News centre that places the spotlight on PSUs, Bureaucracy, Defence and Public Policy. 👉 Click to join our channel now: PSUWatch WhatsApp Channel. Prefer LinkedIn? Follow PSU Watch on LinkedIN. Click to stay connected on Twitter here and stay updated.)

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