TRIFED expands Tribes India product range

• TRIFED has formed an association with the Central Jail in Jagdalpur, Chhattisgarh for selling their handicrafts and organic products

• The new products included in the enhanced Tribes India product range will make for excellent gifting products, said Pravir Krishna (IAS), MD-TRIFED

New Delhi: Continuing with its expansion drive in the recent weeks, Tribes India has added more new products produced by the inmates of Central Jail of Jagdalpur, among others. These are mainly immunity-boosting products and produce in the forest fresh and organics range. Speaking on the occasion, TRIFED's Managing Director (MD) Pravir Krishna (IAS) said, "Tribes India is continuing in its mission to transform tribal lives and improve their livelihoods. Our association with the Central Jail in Jagdalpur, Chhattisgarh, is yet another initiative to provide tribals a bigger market for their handicrafts and produce and help them become self-reliant and build an Atmanirbhar Bharat. The new products included in the enhanced Tribes India product range, the Tribes India e-Marketplace will make for excellent gifting products and will help spread cheer among these disadvantaged sections of our society."

The products launched on Monday include beautifully-crafted moorthis (sculpture) and some Ketki baskets from the tribal inmates of Jagdalpur Jail in Chhattisgarh. These attractive sculpture of Ganesha, Lakshmi, Durga will not only make for gifting items but will also help make the tribal jail inmates self-reliant.

It has been decided that TRIFED will now partner with the Central Jail of Jagdalpur so that the sourcing of handicrafts from jail inmates can become a regular process, and Tribes India can help take these attractive handiworks to the rest of the world.

Among the other products sourced from various parts of the country are lampshades with saura paintings and dokradiyas from the tribes of Odisha. From the tribes of Tamil Nadu and the South, a new organic range of beauty products such as beeswax lip balms in different flavours (mint, lemon, vanilla) have been introduced. Among the products launched from the West are beautiful hand-painted dupattas with Warli art, Warli jute bags, laptop bags, jute organisers, torans and kandeels (lanterns) to name a few.

Sourced from tribal producers (artisans and forest dwellers) from across the country, these new products will make for excellent gifting and decoration options as well.
All the new products introduced in the past few weeks are available at 125 Tribes India outlets, Tribes India mobile vans and also on online platforms such as the Tribes India E-marketplace (tribesindia.com) and e-tailers.

In line with the idea of 'Go Vocal for Local,' TRIFED has been sourcing products made by distressed and affected tribal people through its programmes and initiatives. A path-breaking initiative to transform tribal lives and livelihoods is the Tribes India e-marketplace. Connecting tribal enterprises to national and international markets, the site showcases the produce and handicrafts of tribal enterprises from across the country and helps them reach more customers.

The Tribes India E-marketplace is an effort to empower lakhs of tribal enterprises. With a variety of natural and sustainable produce and products, it offers a glimpse into the age-old traditions of tribal communities.

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