TRIFED & launch contests on tribal craft, culture and lifestyle

New Delhi: TRIFED has launched two interesting competitions, ‘Be the Brand Ambassador of Tribes India’ and ‘Be a Friend of Tribes India’ contest in association with, the citizen-government engagement platform. These competitions have been launched with the sole objective of promoting tribal craft, culture and lifestyle. Through these innovative contests, awareness about tribal heritage, arts, crafts can be enhanced among the general public. With more knowledge and awareness about tribal heritage, it is hoped that citizens will also contribute to overall tribal empowerment by purchasing more tribal products.

“Be the Brand Ambassador of Tribes India” is inviting stories featuring any tribal product (s) from customers across the country. The stories should highlight his/ her experience in using the product and provide details of the product and the place/ shop from where it was purchased. The requirement is that the stories are in the form of short videos ranging from 30 seconds to 5 minutes. The tribal products may include gents or ladies' apparel, jewellery, accessories, paintings, metal crafts, terracotta and pottery, decorative items, food and organic items, cane and bamboo items, stationery, furniture, home furnishings, cuisine, etc. Participants will have to share their stories in the form of a link to the video uploaded on YouTube. The contest will be on till May 14. Fifty entries will be selected and awarded a gift voucher which will be valid at all Tribes India showrooms and Click here for more details.

Following the success of its first Quiz contest on Indian culture which was organised in association with MyGov in February, TRIFED has launched the second edition of the quiz. Called “Be A Friend of Tribes India.” The quiz went live on MyGov on April 2 and will be on till May 14. Fifty winners of the quiz will be awarded a Tribes India Gift Voucher, valid on and all Tribes India outlets. The quiz can be taken by clicking here.


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Tribes constitute over 8 percent of our population, however, they are among the disadvantaged sections of society. An attitude that pervades among the mainstream is the erroneous belief that they have to be taught and helped. However, the truth is otherwise – the tribals have a lot to teach urban India. Characterised by natural simplicity, their creations have a timeless appeal. The wide range of handicrafts which include hand-woven cotton, silk fabrics, wool, metal craft, terracotta, bead-work, all need to be preserved and promoted.

TRIFED, as the nodal agency under the Ministry of Tribal Affairs, has been working to improve the income and livelihoods of the tribal people, while preserving their way of life and traditions. It has also put in place several initiatives to familiarise the people with the rich and diverse craft, the culture of the tribal communities across the country and to help the tribal population in the area of marketing and development of their rich products. These initiatives, launched in association with, fall in line with the Atmanirbhar Bharat Abhiyan, the PM’s vision of promoting local products and local entrepreneurship.

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