New Delhi: Tata Motors is gearing up to add large numbers of electric vehicles to not only serve government sales and fleet owners but to cater to private consumers as well with aspirational products going forward, a top company official has said. By targeting 20-25 locations across the country, Tata Motors has taken on a focussed market method for selling its electric vehicles.
The company supplies Tigor EVs in the domestic market — by and large for state-operated Energy Efficiency Services Limited’s (EESL) orders.
Tata unlikely to develop separate EV platform
Tata Motors, at least in the coming five years, does not anticipate developing a separate platform for electric vehicles since it would leverage on its ALFA (agile light advanced architecture) platform for internal combustion engines to produce such eco-friendly vehicles, Tata Motors President, Electric Mobility Business & Corporate Strategy, Shailesh Chandra said.
“In the coming years, we are going to bring in cars that are relevant for the fleet, relevant for the government, officials and then aspirational vehicles in the private segment,” Chandra said.
Aspirational products for private segment
Tata Motors will offer products such as Tigor EV for the fleet segment. For private consumers, the company plans to provide aspirational products to customers who have “natural inclination for higher performance and who seek newer technologies,” he added.
“Whatever cars that are possibly going to come on the ALFA architecture are typically going to be a candidate for electrification, that is our intent,” Chandra said.
Tata has also put on display an electric version of premium hatchback Altroz, which is set to be in the market in the next couple of years. Chandra also indicated that before the electric Altroz reaches the market, there could be more EVs from Tata Motors.