New Delhi: Minister of State (MoS) for Steel Faggan Singh Kulaste urged the public sector to adapt latest technologies and added that companies that do not adapt to this changing environment will not be able to survive. Speaking at the two-day-long Corporate Communication Summit organised by the Standing Conference of Public Enterprises (SCOPE) on Friday, Kulaste asked those employed in the field of Corporate Communications to be more careful and diligent. The minister also released the special issue of SCOPE's in-house Kaleidoscope Magazine on the occasion. The two-day event is themed "Corporate Communication in the age of Disruptions — Innovative Solutions."
Addressing the inaugural session at the summit, the minister said public sector enterprises are the flagbearers of inclusive development. "In the present scenario, the corporate world is more accountable than its shareholders, stakeholders and plays the role of a coordinator. Therefore, its working has to be policy-driven and transparent," he added.
Addressing a gathering of Corporate Communication employees drawn from various public sector companies, Sunil Kumar, Chairman and Managing Director (CMD) of MTNL said, "We are as we are perceived by our stakeholders. And that's where corporate communication comes in. It put things in perspective. Without it, communication with our stakeholders would not be as effective."
While noting that PSUs are reticent and bordering on inertia when it comes to communication, Ministry of Information and Broadcasting Additional Secretary Atul Kumar Tiwari said, "PSUs need to engage much more and rely on storytelling and facts to communicate their stories." With respect to B2B businesses, Rachna Panda, Chief Communications Officer and Citizenship Leader with GE South Asia, had this advice: "Storytelling is key. Hold roadshows, events, conferences to reach out to the people and have your customers tell your story."
The two-day session will deliberate on Corporate Communication in the age of disruption, the digital transformation of corporate communication, the impact of communication and leveraging CSR for brand building and experience sharing by champions etc. It is being attended by a large number of participants from PSUs and other stakeholders.
(PSU Watch– India's Business News centre that places the spotlight on PSUs, Bureaucracy, Defence and Public Policy is now on Telegram. Join PSU Watch Channel in your Telegram and stay updated)