One97 Communications to be official associate sponsor for 54th IFFI Panaji, Nov 22 (PTI) One97 Communications Ltd, which owns the brand Paytm, on Wednesday announced that it is the official associate sponsor for the 54th IFFI in Goa.

Paytm is also the exclusive mobile payments partner for the film festival, the company spokesperson said.

'The company has deployed Paytm QR codes and Paytm Soundbox across the venue at all food and merchandise stalls to promote mobile payments,' he said.

The International Film Festival of India (IFFI) 2023 started on November 20 and will continue till November 28.

Abhay Sharma, Paytm Chief Business Officer, Payments, said, 'We are honoured to express gratitude as the official associate sponsor for the 54th International Film Festival of India, where the magic of cinema converges with the spirit of innovation.' 'Paytm QR code and Soundbox facilitate seamless transactions, enhancing the overall user experience. Paytm is proud to be at the forefront of simplifying financial transactions,' he said. PTI RPS TRB