New Delhi: Continuing its attempt to address the menace of air pollution in Delhi, the CMD of Gas Authority of India Limited (GAIL), BC Tripathi, launched the ‘Hawa Badle Hum’ campaign on Thursday. A squad of specially designed auto-rickshaws fitted with live pollution meters will ply on the roads of Delhi NCR under this initiative.
A digital contest for you!
The autos, with planters and inspiring messaging, will urge passengers to take a pledge and participate in a digital contest by submitting their ideas on combating air pollution. People can play their part by taking a pledge through the website www.hawabadlehum.changetheair.org.
The campaign meant to complement web series
This unique initiative under Hawa Badlo movement is a campaign that complements the recently launched web series “Hawa Badle Hassu.” This series is heavily hinged on entertainment conveying the messages that stand for a crusade against air pollution and environment conservation. Hawa Badle Hassu is now available for public viewing on SonyLiv platforms.
What does Hawa Badlo campaign advocate?
“GAIL (India) Limited has been spreading awareness by inducing behavioural changes to ensure a greener and cleaner tomorrow through its movement Hawa Badlo. This movement has been actively working towards educating the Indian masses against air pollution through events, short films, contests, raahgiris, pledges etc on advocacy against air pollution, problems caused due to air pollution and solutions for curbing it,” an official release said. For the last three years, Hawa Badlo movement has been able to mobilise collective societal efforts for improving the deteriorating air quality in India.
GAIL (India) Ltd has been extending full support to Hawa Badlo and this movement has been successful in reaching out to more than 6 crore Indians. Videos and short films made under this initiative have been appreciated by other countries as well. HawaBadlo encourages sustainable and environment friendly lifestyle habits such as planting trees, cycling & walking, carpooling, using public transport, conserving energy and using cleaner energy sources like Natural Gas for industries, CNG for automobiles and PNG for commercial uses, it added.
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