International Yoga Day: This company organises Beer Yoga session to ‘promote health’

• In a bid to encourage its employees to take up yoga, Adsparkx organises in-house beer yoga session with a fun twist
• Adsparkx ties up with Indian ale brand Simba to spread the message of healthy living

Gurgaon: Adsparkx, one of the leading performance marketing companies in the world, on the occasion of the impending International Day of Yoga, tied up with Simba, a leading Indian beer brand, to organise a spectacular Beer Yoga session on their premises.

Based in Gurgaon, Adsparkx caters to more than 250 global brands, transforming their businesses with cutting-edge MarTech solutions. Handling over 30 million dollars of ad-spends annually, Adsparkx is a vibrant young brand that houses the best of digital talent. Dedicated to turning conventions on their heads in the field of marketing, Adsparkx seamlessly syncs the same ethos to their office environment.

In keeping with this, on the occasion of the International Day of Yoga, the brand wanted to celebrate in a unique way, to promote a healthy lifestyle. They organised a session of Beer Yoga, in association with Simba, India's leading, new-age beer brand.

On this occasion, Adsparkx roped in a popular Yoga instructor and influencer Yukti Talwar who guided Adsparkx employees on the right ways to do Yoga and the immense benefits associated with it. A youthful and dynamic bunch, the Adsparkx employees balanced their pints while working on their yoga poses, and ended the session on a spiritual high! The team members were also given a yoga mat each, to encourage them to take up Yoga as a regular wellness practice.

Speaking on the occasion, Vipul Taneja, Co-founder and CEO of Adsparkx said, We at Adsparkx take care of our team's mental and physical health along with work-life balance. So for the International Day of Yoga 2022, we wanted to do something that would be fun and enlightening at the same time. Beer Yoga was not only relatable to Adsparkx's culture, but it also killed the rumours that stated Yoga is boring!

(Trending News Desk Compilation)